for rewarding creative media and advertising in Québec.
Journal Métro Montréal is one of the sponsors for the award ceremony.
So there was a sprcial issue to circulate during the gala.
This illustration is for the cover of this issue. The theme is "creativity".
So Benda had a metaphore of "mixed soup" with :
Social Medias, fashion, music, art and food.
Maybe a soup is too "heavy" as an image?
Then the metaphore chaged into a "healthy juice": lighter and sharper.
So here is the Métro girl dressing in green, replying her order on phone,
preparing her "mix créatif". Voilà :)
|illustration by: Benda (Ben Liu)|
Making of... (click to see bigger images)
Again, it was a fun projet to work on.
Thanks again to Journal MÉTRO, for the open-mindedness! :)